Introducing Autonomous Mobile Robots (AMRs)

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My Role

  • User Interface (UI) Design
  • Iterative Client Presentations
  • Wireframes to Prototypes
  • Release to Development
  • Functionality Testing
Next Project



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A: Project Summary

  • Integrate recent acquisition into the Rockwell Brand ensuring it retains its unique identity.
  • Educate customers on productivity solutions with AMRs; proven by successful factories around the world.
  • Incorporate case studies and customer quotes to provide real-world evidence of product effectiveness and reliability, helping to build trust with potential customers.


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B: Use of Modals for Content

  • Initially designed for trade shows with QR codes for post-event engagement, subsequent web product updated with buttons to link for its online implementation.
  • Carousel interface effectively showcases five robotic products, allowing the public to easily view and engage with each item at a trade show event.


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C: Use of Video on Cards

  • Video use to convey emotions and create a stronger connection with the audience.
  • Animated images capture and maintain the viewer's attention more effectively than text alone, making the content more engaging.


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D: Product Videos

  • Motion visuals allow potential customers to see the product in action, enhancing understanding and engagement.
  • Dynamically highlight the product features and benefits, increasing the likelihood of a purchase.
  • Improve search engine optimization (SEO) by increasing the time visitors spend on the page.